Hinds - The Prettiest Curse

Reflected by the spring easing its way into summer, the light at the end of tunnel shines a little bit brighter.

Whilst society isn’t quite settled into the ‘new normal’ just yet, with gargantuan question marks still hanging over the future of the music industry, at the very least the first wave of the apocalypse is over.

Originally scheduled for release in April, Hinds’ third album The Prettiest Curse is now set for June 5th, come hell or high water (which, in 2020, have to be regarded as possibilities). Indeed, when I spoke to co-vocalist Ana Garcia Perrote from her home country of Spain during the lockdown, she was adamant: ‘It’s definitely coming out in June. Worst case scenario, if we’re still in lockdown or something, we’re still going to release’.

Such are the earth-shattering effects of the pandemic, the worst-case scenario is here as both the UK and Spain continue to live in this perpetual lockdown, but The Prettiest Curse is the shining explosion of joyous pop that people will need. A real shift from Hinds’ quasi-lo-fi sound, the album is stocked to the gills with pop hooks and colourful imagery that’s reflected in the music.

https://www.live4ever.uk.com/2020/06/album-review-hinds-the-prettiest-curse/